While the Buffalo Bills have always enjoyed the fanatical support of the “Bills Mafia,” years of disappointing play had tested the resolve of many fans, even in some of the most passionate corners of Rich Stadium. Tasked with promoting season ticket sales, we channeled the experience of being inside the stadium on game day and went head-to-head with the 60-inch flatscreens, comfortable seating, and cheap beer of home. Digital and offline efforts supported the work, and sales goals were shattered as the in-person appeal brought the Bills a much-needed W.

Role: Group CD/CW

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