SUMMARY

Copywriter by trade, thinker by nature, natural leader of teams. Constantly amazed by the power of ideas to create behavioral change. Natural ability to help extract compelling stories and bring them to life. Experience at integrating messages across channels and targets with ease.

  

EXPERIENCE

Executive Creative Director • Brand Cool

Rochester, NY • April 2016 to present

Lighter of fires, destroyer of obstacles, stopper of the buck, asker of "What if?"

Key clients: Pacific Gas & Electric, Northwest Bank, South Jersey Industries, Efficiency Vermont, State Farm

 

Group Creative Director • Martino Flynn, LLC

Rochester, NY • September 2011 to April 2016

Creator and defender of well-integrated, occasionally audacious ideas. Promoter of fearlessness. Blender of strategy and storytelling to inspire engagement. Motivator of teams.

Key clients: MassMutual, MetLife, Dick’s Sporting Goods, Golf Galaxy, AAA of Western & Central NY, Absorbine Equine Care, Buffalo Bills

 

Associate Creative Director • Roberts Communications, Inc.

Rochester, NY • Minneapolis, MN

March 2007 to September 2011

Leader of creative group. Converter of insight and inspiration into execution. Definer of brand voices. Collaborator for consistency across media.

Key clients: Blue Cross Blue Shield of Minnesota, MasterCard, Xerox, Ameriprise Financial

  

Creative Director/Copy (11/02 – 3/07)

Group Creative Director (6/01 – 11/02)

McCann Worldgroup/Jay Advertising

Rochester, NY • Detroit, MI

Builder of brands. Procurer of new business. Director of Copy.

Key clients: GMC Trucks, Buick Motor Division, General Motors (corporate), Oneida, Blue Cross Blue Shield of Western New York

 

Copywriter • J. Walter Thompson, USA

San Francisco, CA

February 1997 to June 2001

Creator of ads and campaigns, specializing in broadcast and print mediums.

Key clients: Ford Motor Company, Nature Conservancy of Wyoming

 

EDUCATION

University of Colorado • Boulder, CO

Honors Graduate

B.A., English, 1996

 

ADDITIONAL

Guest Lecturer (recurring)

Rochester Institute of Technology • Rochester, NY

     Topic: Copywriting and Creative Direction

St. John’s University • New York, NY

     Topic: Creative Strategy and the Creative Process

Nazareth College • Rochester, NY

     Topic: Effective Storytelling in Marketing Communications

 

Content Contributor

Advertising Week Social Club

October 2011 to December 2013