Copywriter by trade, thinker by nature, natural leader of teams. Constantly amazed by the power of ideas to create behavioral change. Natural ability to help extract compelling stories and bring them to life. Experience at integrating messages across channels and targets with ease.
Executive Creative Director • Brand Cool
Rochester, NY • April 2016 to present
Lighter of fires, destroyer of obstacles, stopper of the buck, asker of "What if?"
Key clients: Pacific Gas & Electric, Northwest Bank, South Jersey Industries, Efficiency Vermont, State Farm
Group Creative Director • Martino Flynn, LLC
Rochester, NY • September 2011 to April 2016
Creator and defender of well-integrated, occasionally audacious ideas. Promoter of fearlessness. Blender of strategy and storytelling to inspire engagement. Motivator of teams.
Key clients: MassMutual, MetLife, Dick’s Sporting Goods, Golf Galaxy, AAA of Western & Central NY, Absorbine Equine Care, Buffalo Bills
Associate Creative Director • Roberts Communications, Inc.
Rochester, NY • Minneapolis, MN
March 2007 to September 2011
Leader of creative group. Converter of insight and inspiration into execution. Definer of brand voices. Collaborator for consistency across media.
Key clients: Blue Cross Blue Shield of Minnesota, MasterCard, Xerox, Ameriprise Financial
Creative Director/Copy (11/02 – 3/07)
Group Creative Director (6/01 – 11/02)
McCann Worldgroup/Jay Advertising
Rochester, NY • Detroit, MI
Builder of brands. Procurer of new business. Director of Copy.
Key clients: GMC Trucks, Buick Motor Division, General Motors (corporate), Oneida, Blue Cross Blue Shield of Western New York
Copywriter • J. Walter Thompson, USA
San Francisco, CA
February 1997 to June 2001
Creator of ads and campaigns, specializing in broadcast and print mediums.
Key clients: Ford Motor Company, Nature Conservancy of Wyoming
University of Colorado • Boulder, CO
B.A., English, 1996
Guest Lecturer (recurring)
Rochester Institute of Technology • Rochester, NY
Topic: Copywriting and Creative Direction
St. John’s University • New York, NY
Topic: Creative Strategy and the Creative Process
Nazareth College • Rochester, NY
Topic: Effective Storytelling in Marketing Communications
Advertising Week Social Club
October 2011 to December 2013