The Northern California group of Ford dealers wanted their own creative to launch the new Ford Focus, and we got the opportunity to develop a campaign to run alongside the national brand creative. Produced with a shoestring budget and a skeleton crew, we built the entire campaign around the “limited” vocabulary used to express so much between friends. The spots quickly gained momentum when other dealer groups started to run it, and the work ended up replacing the original brand launch campaign in dozens of markets. Pretty cool, dude.
Role: CW
Ask me about: the dude’s coffee cup